Your strategic marketing initiative has a lot riding on its success. in my opinion there are seven key factors separating successes from failure. Last week I published Part I of the “Seven Differentiators of Success for Your Strategic Marketing Initiative.” We covered four of the seven in that post. They are executive buy-in and C-level commitment, management bandwidth, benefit realization, and process knowledge. Today I have another three to add: Needs assessment, plan/build a roadmap, and data availability. Since Google frowns on duplicate content, find Part II here.
As always, please feel free to leave your comments. Or if you wish to discuss your strategic initiative and how you might successfully bring it to life, email me at firstname.lastname@example.org, call me at 608.234.8979, or contact me on my website.