You’ve got 8 seconds….Go!

I do not think it is big news that attention spans are declining rapidly. Here’s a reference to a study you can use. Now, just because attention spans are declining does not mean you have to reduce copy to just a few sentences or reduce all videos to 10 second snippets, but attracting the attention … Continue reading You’ve got 8 seconds….Go!

Strategy: What you need to build an effective strategy.

It’s never too early for an organization to establish its strategic direction. You would not take a trip with your family without knowing your destination, time of arrival, and how much it will cost you to get there (at least a ski trip to the Alps has a significantly different cost associated with it than … Continue reading Strategy: What you need to build an effective strategy.

Customer Loyalty Needs to Benefit the Customer

Recently I was asked how do customers benefit from being loyal to a company. Let’s explore some here. Typically you would offer your best clients access to improved levels of service. One of my favorite examples is how companies will utilize their telephony software to move their best customers up in a phone queue, so the most … Continue reading Customer Loyalty Needs to Benefit the Customer

Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

When I think about all of the programs a brand can implement to acquire new customers cost effectively and relatively quickly, I can think of none more effective than a customer referral program. Are you a business that creates raving fans? Do you have a group of customers that spend a significant amount of money … Continue reading Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

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