Market Analysis should be your first step in developing any marketing strategy. Name a successful brand offering great products, services and experiences, and you will find a great market analysis behind it. Yes, even that company that has revolutionized how we access and listen to music and use our phones (or should I say portable … Continue reading 4 Easy Steps to Building a Market Analysis
Why do marketers struggle to build marketing strategy? I know many marketers who struggle with building marketing strategies. Maybe it’s an innate drive to solve problems which leads us to go to solutioning first. Perhaps it’s our desire to please others we work with; maybe show we’re a team player by incorporating too many ideas … Continue reading Method for creating marketing strategy, quickly
Optimal marketing strategy is a really important plan to accomplish an objective Shawn Helwig of Analytics TO WIN® has been a friend and partner on many projects over the years. Shawn is often the master of the obvious. I was not surprised when he defined strategy as “A really important plan to accomplish an objective.” … Continue reading What makes for optimal marketing strategy?
Just like you need to visit your general practitioner for an annual checkup, your marketing organization requires the same level of preventative care. When your team makes an appointment with CLM Prescriptives, LLC. we will review your company’s goals and objectives, find the alignment with marketing, understand priorities, review your pains and struggles, ask questions, and run a set of diagnostics to assess thirty different aspects of your marketing health. The end result is an actionable marketing strategy to get you to optimal marketing health.
I wrote my first blog post entitled “CLM Defined” back in March of 2014. I was introducing my audience to the concept of Customer Lifecycle Management, or CLM. As I wrote then, “CLM stands for Customer Lifecycle Management. A CLM approach transcends traditional marketing, which tends to focus on the execution of cyclical campaigns and … Continue reading CLM Redefined as Customers Love Me
Your strategic marketing initiative has a lot riding on its success. In my opinion there are seven key factors separating successes from failure. Last week I published Part I of the “Seven Differentiators of Success for Your Strategic Marketing Initiative.” We covered four of the seven in that post. They are executive buy-in and C-level commitment, management … Continue reading Strategic Marketing Initiative Success: 7 Differentiators of Success (Part II)
I enjoyed Laurie’s insights on where Salesforce is going with respect to SMBs.
Successful strategic marketing initiatives drive growth As a marketing leader, you want to pile up the successful strategic marketing initiatives. In over twenty years of Marketing, I worked on many large cross-functional projects. Multiple CLM, CRM and Marketing Automation implementations; restructuring of a lead program responsible for millions of leads per year; Customer Loyalty and Satisfaction … Continue reading Successful Strategic Marketing Initiatives: 7 Differentiators of Success (Part I)
There are many benefits to building your brand, especially for your CLM program. When building a brand, many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program
Why growing welcome program revenue needs to be a priority. As a Marketer, you are always looking to engage your customers and grow revenue and retention. You have many touch points and channels to leverage. Growing welcome program revenue can be one of those low-hanging fruit programs. One of the first actions your customers will … Continue reading Growing Welcome Program Revenue: 5 Considerations