I attended a conference earlier this week and interacted with many smart Marketers. Each was doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges. They asked similar questions with respect to growing revenue and retention. These challenges could be resolved with basic technology tools. The three … Continue reading 3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program
I do not think it is big news that attention spans are declining rapidly. Here’s a reference to a study you can use. Now, just because attention spans are declining does not mean you have to reduce copy to just a few sentences or reduce all videos to 10 second snippets, but attracting the attention … Continue reading You’ve got 8 seconds….Go!
It’s never too early for an organization to establish its strategic direction. You would not take a trip with your family without knowing your destination, time of arrival, and how much it will cost you to get there (at least a ski trip to the Alps has a significantly different cost associated with it than … Continue reading Strategy: What you need to build an effective strategy.
Recently I was asked how do customers benefit from being loyal to a company. Let’s explore some here. Typically you would offer your best clients access to improved levels of service. One of my favorite examples is how companies will utilize their telephony software to move their best customers up in a phone queue, so the most … Continue reading Customer Loyalty Needs to Benefit the Customer
Referrals should be at the top of every brand’s new customer acquisition with list. When I think about all of the programs a brand can implement to acquire new customers cost effectively and relatively quickly, I can think of none more effective than customer referral programs. Are you a business that creates raving fans? Do … Continue reading Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success
The first question most people ask me is what is CLM? CLM stands for Customer Lifecycle Management. A CLM approach transcends traditional marketing, which tends to focus on the execution of cyclical campaigns and lead acquisition. With CLM, the focus is on the individual in true 1:1 fashion across the entire life of the consumer … Continue reading Customer Lifecycle Management (CLM) Defined
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