Seven Differentiators of Success for Your Strategic Marketing Initiatives (Part I)

In over twenty years of Marketing, I worked on many large cross-functional projects. Multiple CLM, CRM and Marketing Automation implementations; restructuring of a lead program responsible for millions of leads per year; Customer Loyalty and Satisfaction initiatives; Product Line launches; fully Integrated Marketing Campaigns; you get the idea. These projects tend to be critical. With regard … Continue reading Seven Differentiators of Success for Your Strategic Marketing Initiatives (Part I)

3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

Many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a brand is so much more than that. A brand is the promise you make to your customers. … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

5 Considerations to Growing Your Welcome Program Revenue

As a Marketer, you are always looking to engage your customers and grow revenue and retention. You have many touch points and channels to leverage. One of the first actions your customers will undertake with you is to subscribe to your email list. They may be at the top of the funnel, considering making a purchase and … Continue reading 5 Considerations to Growing Your Welcome Program Revenue

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