Strategy: What you need to build an effective strategy.

It’s never too early for an organization to establish its strategic direction. You would not take a trip with your family without knowing your destination, time of arrival, and how much it will cost you to get there (at least a ski trip to the Alps has a significantly different cost associated with it than … Continue reading Strategy: What you need to build an effective strategy.

Customer Loyalty Needs to Benefit the Customer

Recently I was asked how do customers benefit from being loyal to a company. Let’s explore some here. Typically you would offer your best clients access to improved levels of service. One of my favorite examples is how companies will utilize their telephony software to move their best customers up in a phone queue, so the most … Continue reading Customer Loyalty Needs to Benefit the Customer

Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

Referrals should be at the top of every brand’s new customer acquisition with list. When I think about all of the programs a brand can implement to acquire new customers cost effectively and relatively quickly, I can think of none more effective than customer referral programs. Are you a business that creates raving fans? Do … Continue reading Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

Customer Lifecycle Management (CLM) Defined

The first question most people ask me is what is CLM? CLM stands for Customer Lifecycle Management. A CLM approach transcends traditional marketing, which tends to focus on the execution of cyclical campaigns and lead acquisition. With CLM, the focus is on the individual in true 1:1 fashion across the entire life of the consumer … Continue reading Customer Lifecycle Management (CLM) Defined

Welcome to CLM Prescriptives

Welcome to my website. Not much to see here yet, but I promise there will be engaging and informative content for you to read, ponder over, comment on, pass along to a colleague, debate, or whatever it is you like to do with content. Check back often.

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