Presentations, Articles and Quotes

45+ Global Voices on MarTech #tech2016, January 18, 2016, compiled by Sandeep Arora. http://flarrio.com/45-global-voices-on-martech-tech2016/

Marketing Technology. TBJA 184 Podcast: How To Make Your Marketing Technology Align With Your Business Needs To Improve Revenue & Retention,  November 11, 2015, moderated by Phoebe Chongchua, November 11, 2015, http://thebrandjournalismadvantage.com/tbja-184-how-to-make-your-marketing-technology-align-with-your-business-needs-to-improve-revenue-retention-steve-mintz/

CRM and Email, “6 Experts Share Their Enterprise Email Marketing Strategies,” by Blaise Lucey, April 13th, 2015, http://blog.movableink.com/experts-enterprise-email-marketing-strategies/

 

CRM, “Cross-channel marketing lives or dies by data quality initiatives,” by Ashley Smith, April 2014, http://searchcrm.techtarget.com/feature/Cross-channel-marketing-lives-or-dies-by-data-quality-initiatives

Content Marketing, “What’s the #1 Habit of Successful Content Marketing Campaigns?” by Tom Demers, April 2015. http://www.cornerstonecontent.com/68-marketing-experts-reveal-the-1-habits-of-highly-successful-content-marketing-campaigns/

Customer Loyalty, “Do  Loyal Customers Really Get Treated Better?” by Kristin Wong, April 14, 2014, http://www.bargaineering.com/articles/loyal-customers-treated-better.html

Cross-Channel, “How to Cross-Promote Your Email Content [Guide],” by Lisa Furgison, June 5, 2014, http://www.verticalresponse.com/blog/how-to-cross-promote-your-email-content-guide/

CRM, “CRM Delivers 360 Degree View of Customers for Great Wolf Lodge,” January 16, 2014, http://hospitalitytechnology.edgl.com/news/CRM-Delivers-360-Degree-View-of-Customers-for-Great-Wolf-Lodge90667

CRM, “5 Benefits of Using CRM in Financial Services,” by Comidor, June 15, 2015, https://www.comidor.com/en/blog/sales-and-marketing/5-benefits-of-using-crm-in-financial-services

Presentation: Wisconsin Manufacturing Extension Partnership, December 9, 2015, Appleton, WI and December 10, 2015, Brookfield, WI, “Marketing Technologies to Grow your Business – Lunch and Learn”

Presentation: Infor Inforum 2013 Conference, April 23, 2013, Orlando, FL, “Implementing Your CRM System”

Presentation: Colorado State Agent Meeting, American Family Insurance, Spring 2011, Denver, CO, “Direct Marketing 101”

Presentation: Utah District Sales Manager Meeting, American Family Insurance, March 23, 2011, Salt Lake City, UT, “Insurance Direct Marketing and Internet Lead Growth Strategies”

Presentation: Central Region Growth Conference, American Family Insurance, Summer 2009, Chicago, IL “Insurance Direct Marketing Growth Strategies”

Presentation: West Region Growth Conference, American Family Insurance, Summer 2009, “Insurance Direct Marketing Growth Strategies”