3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

Many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a brand is so much more than that. A brand is the promise you make to your customers. … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

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