Seven Differentiators of Success for Your Strategic Marketing Initiatives (Part I)

In over twenty years of Marketing, I worked on many large cross-functional projects. Multiple CLM, CRM and Marketing Automation implementations; restructuring of a lead program responsible for millions of leads per year; Customer Loyalty and Satisfaction initiatives; Product Line launches; fully Integrated Marketing Campaigns; you get the idea. These projects tend to be critical. With regard … Continue reading Seven Differentiators of Success for Your Strategic Marketing Initiatives (Part I)

5 Considerations to Growing Your Welcome Program Revenue

As a Marketer, you are always looking to engage your customers and grow revenue and retention. You have many touch points and channels to leverage. One of the first actions your customers will undertake with you is to subscribe to your email list. They may be at the top of the funnel, considering making a purchase and … Continue reading 5 Considerations to Growing Your Welcome Program Revenue

3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program

I attended a conference earlier this week and interacted with many smart Marketers, each doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges and asking similar questions. I came away thinking that the following three platforms could provide the base for any Marketer to be successful in … Continue reading 3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program

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