I enjoyed Laurie’s insights on where Salesforce is going with respect to SMBs.
Successful strategic marketing initiatives drive growth As a marketing leader, you want to pile up the successful strategic marketing initiatives. In over twenty years of Marketing, I worked on many large cross-functional projects. Multiple CLM, CRM and Marketing Automation implementations; restructuring of a lead program responsible for millions of leads per year; Customer Loyalty and Satisfaction … Continue reading Successful Strategic Marketing Initiatives: 7 Differentiators of Success (Part I)
I attended a conference earlier this week and interacted with many smart Marketers. Each was doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges. They asked similar questions with respect to growing revenue and retention. These challenges could be resolved with basic technology tools. The three … Continue reading 3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program