What makes for optimal marketing strategy?

Optimal marketing strategy is a really important plan to accomplish an objective Shawn Helwig of Analytics TO WIN® has been a friend and partner on many projects over the years. Shawn is often the master of the obvious. I was not surprised when he defined strategy as “A really important plan to accomplish an objective.” … Continue reading What makes for optimal marketing strategy?

Do you have a marketing general practitioner?

Just like you need to visit your general practitioner for an annual checkup, your marketing organization requires the same level of preventative care. When your team makes an appointment with CLM Prescriptives, LLC. we will review your company’s goals and objectives, find the alignment with marketing, understand priorities, review your pains and struggles, ask questions, and run a set of diagnostics to assess thirty different aspects of your marketing health. The end result is an actionable marketing strategy to get you to optimal marketing health.

Seven Differentiators of Success for Your Strategic Marketing Initiatives (Part I)

In over twenty years of Marketing, I worked on many large cross-functional projects. Multiple CLM, CRM and Marketing Automation implementations; restructuring of a lead program responsible for millions of leads per year; Customer Loyalty and Satisfaction initiatives; Product Line launches; fully Integrated Marketing Campaigns; you get the idea. These projects tend to be critical. With regard … Continue reading Seven Differentiators of Success for Your Strategic Marketing Initiatives (Part I)

3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

Many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a brand is so much more than that. A brand is the promise you make to your customers. … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

5 Considerations to Growing Your Welcome Program Revenue

As a Marketer, you are always looking to engage your customers and grow revenue and retention. You have many touch points and channels to leverage. One of the first actions your customers will undertake with you is to subscribe to your email list. They may be at the top of the funnel, considering making a purchase and … Continue reading 5 Considerations to Growing Your Welcome Program Revenue

3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program

I attended a conference earlier this week and interacted with many smart Marketers, each doing some wonderful things and accomplishing a great deal. However, everyone seemed to be having the same challenges and asking similar questions. I came away thinking that the following three platforms could provide the base for any Marketer to be successful in … Continue reading 3 Technology Tools You Need to Build a Successful Customer Lifecycle Marketing Program

Strategy: What you need to build an effective strategy.

It’s never too early for an organization to establish its strategic direction. You would not take a trip with your family without knowing your destination, time of arrival, and how much it will cost you to get there (at least a ski trip to the Alps has a significantly different cost associated with it than … Continue reading Strategy: What you need to build an effective strategy.

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