Tag: Method

Method for creating marketing strategy, quickly

by Steve Mintz

Why do marketers struggle to build marketing strategy? I know many marketers who struggle with building marketing strategies. Maybe it’s an innate drive to solve problems which leads us to go to solutioning first. Perhaps it’s our desire to please others we work with; maybe show we’re a team player by incorporating too many ideas … Continue reading Method for creating marketing strategy, quickly

What makes for optimal marketing strategy?

by Steve Mintz

Optimal marketing strategy is a really important plan to accomplish an objective Shawn Helwig of Analytics TO WIN® has been a friend and partner on many projects over the years. Shawn is often the master of the obvious. I was not surprised when he defined strategy as “A really important plan to accomplish an objective.” … Continue reading What makes for optimal marketing strategy?