Customer Loyalty Needs to Benefit the Customer

Recently I was asked how do customers benefit from being loyal to a company. Let’s explore some here. Typically you would offer your best clients access to improved levels of service. One of my favorite examples is how companies will utilize their telephony software to move their best customers up in a phone queue, so the most … Continue reading Customer Loyalty Needs to Benefit the Customer

Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

Referrals should be at the top of every brand’s new customer acquisition with list. When I think about all of the programs a brand can implement to acquire new customers cost effectively and relatively quickly, I can think of none more effective than customer referral programs. Are you a business that creates raving fans? Do … Continue reading Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

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