3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

Many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a brand is so much more than that. A brand is the promise you make to your customers. … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

Customer Loyalty Needs to Benefit the Customer

Recently I was asked how do customers benefit from being loyal to a company. Let’s explore some here. Typically you would offer your best clients access to improved levels of service. One of my favorite examples is how companies will utilize their telephony software to move their best customers up in a phone queue, so the most … Continue reading Customer Loyalty Needs to Benefit the Customer

CLM Defined

The first question most people ask me is what is CLM? CLM stands for Customer Lifecycle Management. A CLM approach transcends traditional marketing, which tends to focus on the execution of cyclical campaigns and lead acquisition. With CLM, the focus is on the individual in true 1:1 fashion across the entire life of the consumer … Continue reading CLM Defined

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