3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program
There are many benefits to building your brand, especially for your CLM program. When building a brand, many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program
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