Strategic Marketing Initiative Success: 7 Differentiators of Success (Part II)

Image shows characteristics of strategic marketing initiative success.
The success of your initiative requires seven things: executive buy-in and C-level commitment, management bandwidth, benefit realization, process knowledge, and needs assessment, plan/build a roadmap, and data availability.

Your strategic marketing initiative has a lot riding on its success. In my opinion there are seven key factors separating successes from failure. Last week I published Part I of the “Seven Differentiators of Success for Your Strategic Marketing Initiative.” We covered four of the seven in that post. They are executive buy-in and C-level commitment, management bandwidth, benefit realization, and process knowledge.  Today I have another three to add: Needs assessment, plan/build a roadmap, and data availability. Since Google frowns on duplicate content, find Part II here.

As always, I welcome your comments below. And if you want to talk to me about your strategic marketing initiative contact me here.

1 thought on “Strategic Marketing Initiative Success: 7 Differentiators of Success (Part II)

  1. […] are just a few keys that apply to successful implementation of strategic marketing initiatives. Read Part II, where I touch on the impact of poor needs assessment, data availability and failing to plan/build […]

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