Your strategic marketing initiative has a lot riding on its success. In my opinion there are seven key factors separating successes from failure. Last week I published Part I of the “Seven Differentiators of Success for Your Strategic Marketing Initiative.” We covered four of the seven in that post. They are executive buy-in and C-level commitment, management bandwidth, benefit realization, and process knowledge. Today I have another three to add: Needs assessment, plan/build a roadmap, and data availability. Since Google frowns on duplicate content, find Part II here.
As always, I welcome your comments below. And if you want to talk to me about your strategic marketing initiative contact me here.