Tag: Loyalty

Successful Strategic Marketing Initiatives: 7 Differentiators of Success (Part I)

by Steve Mintz

Successful strategic marketing initiatives drive growth As a marketing leader, you want to pile up the successful strategic marketing initiatives. In over twenty years of Marketing, I worked on many large cross-functional projects. Multiple CLM, CRM and Marketing Automation implementations; restructuring of a lead program responsible for millions of leads per year; Customer Loyalty and Satisfaction … Continue reading Successful Strategic Marketing Initiatives: 7 Differentiators of Success (Part I)

3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

by Steve Mintz

There are many benefits to building your brand, especially for your CLM program. When building a brand, many folks think of logos, marketing collateral, advertising, and other imagery as their brand. They lump in patents, copyrights, trademarks and other intellectual property; domain names, slogans, jingles, and other components. And they are partially correct. But a … Continue reading 3 Benefits to Building Your Brand for Your Customer Lifecycle Marketing program

Customer Loyalty Needs to Benefit the Customer

by Steve Mintz

Recently I was asked how do customers benefit from being loyal to a company. Let’s explore some here. Typically you would offer your best clients access to improved levels of service. One of my favorite examples is how companies will utilize their telephony software to move their best customers up in a phone queue, so the most … Continue reading Customer Loyalty Needs to Benefit the Customer

Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

by Steve Mintz

Referrals should be at the top of every brand’s new customer acquisition with list. When I think about all of the programs a brand can implement to acquire new customers cost effectively and relatively quickly, I can think of none more effective than customer referral programs. Are you a business that creates raving fans? Do … Continue reading Referrals Jumpstart Your New Customer Acquisition: 5 Keys To Success

Customer Lifecycle Management (CLM) Defined

by Steve Mintz

The first question most people ask me is what is CLM? CLM stands for Customer Lifecycle Management. A CLM approach transcends traditional marketing, which tends to focus on the execution of cyclical campaigns and lead acquisition. With CLM, the focus is on the individual in true 1:1 fashion across the entire life of the consumer … Continue reading Customer Lifecycle Management (CLM) Defined